It’s that time again! Welcome to post three of Planner’s Corner! This week we want to introduce you to one of our favorite Jacksonville based wedding videographers, Visual Power Cinema. Videography is often an under appreciated category. We hear objections about investment more than any other. But we also know there are some preconceived notions about what videography is all about. We always advocate a videographer because your wedding day memories will fade. As time passes and life gets in the way, your memory is crowded with new moments. Your wedding video is a great way to flashback to the day in which your marriage was started and your emotions were palpable. A video momento is a priceless reminder of this exciting time in your life.
What is the biggest misconception you hear about your services? The biggest misconception is that there is a camera is always in your face, reality shows, like Four Weddings, show cameras completely disrupting the couple’s big day. Wedding cinematographers these days have become ninjas, the more unnoticed we are, the more moments we can catch to tell the couple’s story.
What do you want more people to understand about videography today, versus, say, 5 years ago? What people need to understand is that more is not always better. When we first started, we had a bride who didn’t want a wedding video because she was forced to watch her parents “long and boring” wedding video every year on their anniversary. The groom-to-be’s grandfather had to have brain surgery around their wedding day and was unable to be apart of the wedding so they hired us to capture the day. What she received for us was a 15min “emotional rollercoaster” that made them laugh and cry and she said this wasn’t her mother’s wedding video. We specialize in creating short form wedding videos that tell a story by time shifting throughout the day to create a video that’s not boring to watch over and over again.
What sets you apart from other videographers? The main thing that sets us apart from other videographers is that we don’t have a formula for shooting or editing. Our style depends on the couple’s story, environment and elements of the day. We are advocates for the couple on the wedding day; we want them to have the best experience during the day as well as having an incredible video.
Describe the ideal setting for a wedding video. The ideal setting for a wedding day for us, is not time of day or an ideal place but it’s an emotional environment, one where you can feel the excitement and anticipation of two families becoming one.
What is your favorite element of the wedding day to capture? Our favorite element of the wedding day to capture is really all of it. From shooting a bride getting pampered, the raw emotion of a first look, the vows, stories in toast, the way the couple look at each other during the first dance, the emotion of parent dances, we love every moment.
How much time do you invest (on average) on each wedding? On average, we spend about 9-10 hours shooting on the day and about 40 hours of editing in each film.
If you could tell a couple to do one specific thing on the wedding day, what would it be? If we could tell a couple one specific thing to do on their wedding day is time, better yet time management, we have been to over 150 weddings and very few of them don’t run late or are rushed from one thing to the next. The time moves fast enough on the day as it is, if something is important to the couple schedule more time for it.